This was a concept that was developed to sell to a client but didn’t end up seeing the light of day.

Tubro already had an established brand but, overall, it fell short of capturing it’s core audience with it’s industrial centered look and feel that focused on their equipment instead of the result, which is cleanliness. Combine that with a light and friendly color scheme that bore more appeal to a female dominated audience, you get a brand that yields results and sells itself.

• Category : Branding / Concepts / UI Design
• Date : September 30, 2013